Jeune Premier – schoolbags and more

I discovered Jeune Premier – a Belgian accessory brand that was founded in 2012 by a lawyer and a pharmacist – during my Christmas holidays at Oostende (Belgian coast).

According to their website (, the brand started with schoolbags, because the couple could not find the ideal schoolbag for their child that suited their needs in terms of design and weight. Gradually, they expanded, and now they also sell beautifully designed diaper bags, weekend bags, pencil cases, toddler backpacks and kids bags. The bags are designed in Belgium by Hélène Fransen.

As I am expecting a baby boy in February and still needed a diaper bag, this was the perfect discovery. One of the dealers is ‘Charlie’, a cute shoe store located in the centre of Oostende. The shop owner did not have any diaper bags in stock when I first visited, but she managed to obtain one very quickly for me – the very next day! The service was excellent, and I am very impressed by the good quality of the bags. Also, the design of the bags is lovely! This looks like a brand of bags with an excellent price/quality ratio.

I will try to organise a presentation of the brand for all interested mummies and daddies during the summer of 2016 – I will keep you posted. Let me know if you are interested to attend.

Jeune Premier